Job Title NOC: 11202
Display Title: Marketing specialist
Company Name:
Brite Beginnings Early Learning and Childcare Centre. Erin Ridge, St. Albert Location
Address: 1115 St. Albert Trail, #740; St. Albert, AB T8N 7X6
Permanent Employment
Full time Job opportunities
2 Vacancy needed
Start as soon as possible
Wage and hours:
$37.00/ hour and 30 hours/ week
Benefits: Health benefits (Group Health care plan)
Languages: English
Education: College/CEGEP
Experience: 1 year to less than 2 years
Responsibilities:
Duties
1. Develop and execute marketing and communication strategies to promote daycare programs, enrollment campaigns, and brand awareness in local and digital markets.
2. Plan, coordinate, and support promotional events, open houses, community outreach initiatives, and minor fundraising activities (e.g., trips or program support events) to increase enrollment and community engagement.
3. Evaluate the effectiveness of marketing and communication programs using enrollment data, parent feedback, and campaign performance, and recommend practical improvements.
4. Implement communication strategies across digital platforms, including the daycare website, social media channels, email newsletters, and online announcements.
5. Prepare marketing and communication materials such as website content, newsletters, brochures, promotional copy, enrollment guides, and parent-facing communications.
6. Conduct market research and surveys to assess parent/guardian preferences, local demographics, and community needs, and use the results to inform marketing initiatives.
7. Analyze enrollment trends, inquiry data, and campaign responses to support strategic marketing decisions aimed at increasing program participation.
8. Respond to written and verbal inquiries from prospective parents, partners, and community members, ensuring accurate and consistent information.
9. Assist in the preparation of digital advertisements, brochures, newsletters, presentations, and other promotional materials in line with daycare branding and regulatory requirements.
10.Manage online marketing initiatives, including social media promotions, website content updates, and email campaigns, to maintain program visibility and engagement.
11.Support business growth and community presence by refining marketing strategies for program launches, special initiatives, and expanding outreach.
Areas of Specialization
Communications – parent and community engagement, newsletters, press releases, and digital content.
Brand Management – developing and maintaining the daycare’s brand and reputation.
Digital Media – managing social media channels, website content, email campaigns, and online promotions.
Fundraising – minor fundraising activities supporting program needs or community engagement (e.g., trips or special events).
Computer and Technology Knowledge
MS Office (Word, Excel, PowerPoint) – reports, presentations, data tracking, and communications.
MS Outlook – email communications with parents, staff, and community members.
Spreadsheet – tracking enrollment, survey responses, and marketing metrics.
Adobe Photoshop / Illustrator / InDesign – creating promotional materials, newsletters, and social media graphics.
Google Drive – document sharing and collaboration.
Additional information:
Team player
Creativity
Time management
Organized
Excellent oral communication/ written communication
Accurate
Reliability
Quick Learner
Security and Safety:
Criminal Record Check
How to apply:
please send your email to: britebeginningserinridge@gmail.com
Or
Apply direct to Job Bank account