Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
Manage staff and assign duties
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
Determine merchandise and services to be sold, and implement price and credit policies
Source and negotiate with vendors when necessary to procure merchandise for resale
Develop and implement marketing strategies
Plan budgets, authorize expenditures, and monitor revenues
Evaluate and improve customer service and respond to customer requests and issues
Address staffing requireme
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